Monday, January 21, 2013

The Silence Room at Selfridges

In 1909, Harry Gordon Selfridge introduced The Silence Room: a room where shoppers could escape from the energetic and busy shopping experience at Selfridges. When my brother - aspiring architect - told me to visit the new Silence Room at Selfridges, I had to go see what the fuss was about (and take some sneaky photos). 

The Silence Room is part of the new No-Noise concept: finding the beauty in function and celebrating the power of quiet. The architect, Alex Cochrane, did a wonderful job at creating a new Silence Room. You must take off your shoes at the entrance, which I didn't mind because the floor and walls are made of soft felt. You walk through a rather dark corridor to get to the entrance of the room. There, you can lie on the 'beds' or seats which made of a thick layer of felt. The led light gives a pleasant glow to the large room.  
Luckily I got to experience the Silence Room with no one around me... 

It's really nice to relax for a while, and become zen. Although the room is not completely silent (you can hear some noise from the cafĂ©), it is the perfect place to get away from the extremely busy Oxford Street. I was very tempted to take a nap, but decided it was a bad idea and thanked my wise decision when a girl walked in five minutes later. 

I think this is exactly what Selfridges needed, especially after seeing the chaotic boxing day on the news. The No-Noise concept runs until the end of February, but I'm not sure whether the Silence Room is permanent or not. Definitely a must-visit when you're in Londen!
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© whiskers & lions

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